What Are Branded Campaigns?

In simple terms, branded campaigns are marketing strategies that focus on both the image of an SSD law firm/Advocacy company and its representation services. The campaign types include Local TV, SEO, and PPC efforts in a consistent voice and style that reflects your firm's core values. Being consistent in how you present your firm’s brand gets people's attention and earns their trust.

Your branded materials should reflect the quality of your legal services and directly speak to those who need your Social Security disability law expertise. A clear brand shows potential clients why you're the better representation choice.

Benefits of Branded Campaigns for SSD Law Firms

By clearly defining and promoting your brand, these campaigns will significantly enhance your firm's market presence and client relationships. Other benefits include:

• Better visibility and recognition.
• Improved conversion on firm leads.
• Increased referrals and conversion from other efforts.
• Trust-building with clients.
• Standing out from competitors.
• Consistent marketing across all platforms.
• Strengthening client loyalty.
• Boosting client base and revenue.

How We Do It

Before becoming the go-to marketing firm for SSD law firms, we successfully launched and scaled our SSD law practice. Our firsthand experience allows us to understand and meet the specific marketing needs in this field. When we do branded campaigns, we focus on having a strong local presence and online strategy. Here's how we make this happen:

• Local TV for SSD law firms: We specialize in creating targeted local TV ads that effectively cover the representative’s city and surrounding areas. These ads are designed to be a direct-to-consumer and direct response, in addition to branding, featuring the law firm and its owner prominently.
• SEO for SSD law firms: Our services extend to creating a website for your firm, enriched with high-quality content. We employ experienced writers, including contract attorney writers, who have a deep understanding of the SSD space. Beyond content creation, we focus on technical on-site SEO, off-site SEO, and managing Google My Business reviews to strengthen your online presence.
• Google Ads for SSD law firms: To complement our local TV and SEO efforts, we use Pay-Per-Click (PPC) campaigns. These are branded specifically for your firm, ensuring consistency across all platforms and enhancing your firm's visibility locally and online.

Getting Started with DL Marketing

Branded campaigns are highly effective at making you the go to SSD representative in your local market. And for something as nuanced as SSD legal services, it's crucial to invest your marketing efforts with those who intimately understand the industry.

With DL Marketing's expertise in Local TV, SEO, and PPC, we are well-equipped to enhance your firm’s market presence, and improve your marketing ROI in both the short term and long term. Reach out to create a brand that not only stands out but also authentically represents the excellence of your legal services.

Looking for the right marketing solution for your law firm?

Request a complimentary Market Opportunity Assessment, that will provide an assessment of your current strategy and campaigns, as well as competitive landscape, and new opportunities to help you achieve your growth objectives.