Introduction Linear TV remains a powerful marketing channel for SSDI firms and advocates targeting older demographics. Its familiarity and trustworthiness make it a valuable tool for reaching this audience. Marketers at firms and advocates should therefore consider the power of integrating their traditional TV advertising with digital marketing strategies like demand and lead generation. Combining […]
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Introduction A U.S. Supreme Court ruling has reaffirmed the importance of ADA compliance for law firm websites, particularly for those specializing in Social Security Disability (SSD) cases. The decision, which upheld a Ninth Circuit court’s ruling against Domino’s Pizza, has significant implications for businesses nationwide, including SSD law firms and advocates. This landmark case provides […]
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In a landmark ruling, Google was found guilty of monopolizing the search market. A U.S. federal court’s decision, issued on August 5, 2024, found that Google’s actions were anticompetitive and violated the Sherman Antitrust Act. This verdict has significant implications for both search customers and marketers. The court determined that Google’s dominance has led to […]
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Introduction As a legal professional, juggling multiple responsibilities is an inherent part of the job. From intricate legal matters to handling private client information like medical records, and other essential administrative tasks like scheduling appointments and client engagements, the workload can be overwhelming. Fortunately, there’s relief amidst this multitasking storm. In this second part of […]
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Introduction As an attorney or advocate focusing on Social Security Disability (SSD) and Supplemental Security Income (SSI) benefits, your primary goal is to help the maximum number of people navigate the complexities of these government programs. To do this effectively, you must develop a robust strategy that encompasses your marketing, systems/software, processes, client operations (intake, […]
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Television advertising has been a cornerstone of the advertising industry for decades, remaining one of the most traditional and widely used methods for companies of all sizes to reach their target audiences. Despite the rise of digital advertising, TV advertising continues to hold its ground, demonstrating its enduring effectiveness. The 2023-2024 TV season marked a […]
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Get ready to connect, learn, and grow with NOSSCR and NADR! Are you eager to expand your understanding of Social Security Disability (SSD) and Social Security Insurance (SSI)? The upcoming events hosted by NOSSCR and NADR are designed to equip attendees with comprehensive insights into these critical programs. SSD and SSI provide essential financial support […]
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Introduction What makes a good story so compelling to us? Neuroscientists found out when humans hear an interesting story, it activates various brain regions, including those responsible for language processing, sensory perception, and motor responses. The overall effect creates a vivid sensory experience that cuts through the noise. In short, stories help us pay attention–particularly […]
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YouTube continues to dominate as an advertising haven for businesses. With users watching a billion hours of content daily, the video streaming giant has surged ahead, overtaking the U.S. television segment and leaving competitors like Netflix, Disney, and Warner Bros behind. From a marketing perspective, here’s a glimpse of YouTube’s dominance: – 26% of U.S. […]
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To overlook voice search will leave SSDI firms trailing behind as clients increasingly prefer to find services through voice queries Introduction As the internet gained momentum in the early 21st century, consumers transitioned from newspapers as their primary source of information to the internet. Search engines filled the void, becoming the go-to tools for information […]
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