Introduction What makes a good story so compelling to us? Neuroscientists found out when humans hear an interesting story, it activates various brain regions, including those responsible for language processing, sensory perception, and motor responses. The overall effect creates a vivid sensory experience that cuts through the noise. In short, stories help us pay attention–particularly […]
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YouTube continues to dominate as an advertising haven for businesses. With users watching a billion hours of content daily, the video streaming giant has surged ahead, overtaking the U.S. television segment and leaving competitors like Netflix, Disney, and Warner Bros behind. From a marketing perspective, here’s a glimpse of YouTube’s dominance: – 26% of U.S. […]
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To overlook voice search will leave SSDI firms trailing behind as clients increasingly prefer to find services through voice queries Introduction As the internet gained momentum in the early 21st century, consumers transitioned from newspapers as their primary source of information to the internet. Search engines filled the void, becoming the go-to tools for information […]
Read MoreOn July 1, 2024, businesses can no longer use the outdated Google Universal Analytics, resulting in the deletion of all historical data if they haven’t made the transition yet. Today, Google Analytics 4 (GA4) is the new standard for web analytics services. Universal Analytics (UA), introduced over ten years ago, was designed when users primarily […]
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Applying for Social Security Disability Insurance (SSDI) benefits can be a daunting and intricate process, often leading to client frustration and eventual drop-off. SSDI firms and advocates face the challenge of guiding clients through this complex procedure while keeping them engaged and informed. Leveraging multimedia can significantly enhance the client experience, reduce drop-off rates, and […]
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The Social Security Administration (SSA) recently released promising data on pending disability hearings. The numbers show a steady decline since 2016, reaching a low of 278,751 cases by May 2024. However, this seemingly positive trend paints an incomplete picture. The real story lies in the growing backlog of initial disability applications. Congressman Drew Ferguson (R-GA) […]
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The Social Security Administration (SSA) is cautiously exploring the use of Artificial Intelligence (AI) to streamline the disability claims review process. This comes after years of the agency avoiding generative AI. One potential contender is Intelligent Medical Language Analysis Generation (IMAGEN), a tool already deployed in 17 states. IMAGEN analyzes medical evidence from disability claims, […]
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Introduction It begins with the loftiest of goals. Operating from its vast 12-acre campus in Mountain View, California, and a sprawling 3-million-square-foot office in Manhattan, Google and its parent company, Alphabet, manage data centers globally. These technological hubs are the backbone of their grand, existential mission: to organize the world’s information and make it universally […]
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NOSSCR’s annual conference in Nashville just wrapped, leaving a wealth of valuable insights for Social Security disability representatives and advocates. Industry leaders packed the program with insightful presentations, guiding attendees through the complexities of the claims process, boosting their win rates, and offering strategies for efficient firm management and client acquisition. This year’s success wasn’t […]
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Introduction Email is arguably the oldest form of digital marketing. It has been around for more than 30 years. Its staying power rests on how it helps build lasting relationships with your customers by providing tailored, valuable content that meets their needs and interests. According to multiple studies, the average ROI for every email marketing […]
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