All the hype and buzz around Internet marketing may leave you wary of its benefits for your law firm. But, the truth is that intentionally and strategically adding digital avenues to your current campaign reaps rewards in terms of current and potential clients. In fact, consider these ten reasons digital marketing matters to your law firm.
1. Yellow Pages are Fading to Blue Screens
Telephone books and newspapers are gradually becoming extinct. Like it or not, the world is going mobile (and, more predominantly mobile only). Digital marketing capitalizes on this trend.
2. Customization Reaches Your Audience
The flexibility of digital marketing enables you to avoid the one-size-fits-all campaign. Features such as micro-sites give you freedom to tailor messages regarding different areas of your practice and thereby, cater to unique client segments.
3. SEO Gets You Noticed
Search engine optimization (SEO) puts your firm at the top of Google rankings in your area. Better than skimming the Yellow Pages, your website now pops in front of Internet browsers when they need it most.
4. Creative Content Develops Your Authority
Developing relevant, original articles, blogs, info-graphics, landing pages and more boosts your likability and reputation as you build trust with your audience. Furthermore, knowledgeable, helpful information establishes you as a legal authority.
5. Social Media Gains You Friends
The rise of this communication giant offers opportunities across platforms to engage and connect with your audience in conversation. Furthermore, connections with colleagues and legal powerhouses increase your authority and allow you to learn.
6. Analytics Give a Clearer Picture of Prospects (and Clients)
Making wise use of analytics keeps you in-the-know as to audience habits, preferences, needs and questions. Using this information to provide relevant answers and offers increases your ability to serve clients well.
7. Internet Strategies Build Loyalty With Current Clients
Taking care of current clients proves fiscally fruitful as it costs less than establishing new ones. Strategies focused on these fans help you grow your relationship with them and breeds loyalty.
8. Measurement Tools Tell You What Works (and What Doesn’t)
If you are not able to measure your efforts, how will you know which strategies prove the most cost-efficient? Digital marketing tools make assessing success and needed adjustments simple.
9. Automation Frees Valuable Time
From posting regular content to measuring success, the automation which accompanies Internet marketing tools saves you time. Accessing reports with a mouse click or tap of the print button brings you vital data with less figuring.
10. Strategic Internet Marketing Helps You Serve Clients Better
And, in every case, digital marketing enables you to better focus on and serve your clients. After all, is this not the heart of your firm?