You know you need a great website, but you’re busy doing your “real” job of running your firm. Many lawyers find themselves in this situation, and there are several pitfalls to avoid.
Leave It to The Professionals
While there are many great turnkey web design packages out there, you likely don’t have the time to design the best web site for getting your firm noticed. Leave it to the professionals to build a great website that will get you noticed by search engines. A website is a very valuable asset to your practice, so it’s best to outsource it to a legal marketing company. We’ll build your site, your SEO and your blog. You’ll get a much better result, more clients and a better return on your investment.
Know Your Niche
Many lawyers try to be all things to all clients, which can often result in a busy, wordy, muddled website with no clear message. Who are you? What is your expertise? Clearly outline your skill set and the services you offer. Even better, create a blog that shares and reinforces your expertise in a particular area. A blog is a great way to keep your current clients well informed, and a great way to attract new clients as well. You also might consider a digital newsletter or a free download of information to attract new clients or encourage current clients to give referrals. Establish a unique brand all your own that will separate you from the herd.
Know Your Clients
It’s very important that you understand your target audience before setting off on any web design effort. Many potential clients search for simple legal advice often turns into a need to hire a good lawyer. Did you know that nearly 75 percent of website visitors will look at your website in detail before contacting you? Therefore, you really need to know the type of client you want to attract. Your current and former clients are a great indication of who your future clients will be, so take the time to really understand your client demographics and communicate that to your website designer. One key aspect of your website needs to offer client testimonials. For most people, choosing a lawyer is a very personal choice, and testimonials go a long way by instilling trust.
Know Your Budget
A killer website is great to have, but you have to know your budget before you start. How much can you allocate to your web team? Can you have a blog and downloadable professional materials? How does a website fit into your overall marketing plan? You may need to revisit and reallocate your budget.
As a legal marketing company, we can help you define all of these things to ensure the best web design for your growing firm.