Time of day and channel matter when it comes to targeted TV commercials. Today’s veterans are younger, both physically and at heart. If you want to reach today’s veterans, you can’t rely on the same channels your grandparents watch at 5 pm. In order to advertise effectively, you need to understand the target audience.
Veterans qualify for multiple benefits through the US Department of Veteran Affairs, including things such as healthcare, education, employment services, and disability compensation. Therefore, commercials should be geared toward topics in this range of categories. Many young veterans want to further their education toward a more permanent career, or receive career training in order to gain employment after serving for their country.
In addition, the timing of these commercials must be considered. At least three million veterans receive disability compensation from the VA; however, there are many who may qualify for disability compensation that haven’t explored these benefits. Here’s where DL Marketing (DLM) comes in. They offer a wide array of advertising services for law firms, primarily to those with contingency fee practices, including producing and writing TV ads, marketing analysis and planning, media negotiations and buying, website design, and much more.
TV advertising is one of the most effective ways of marketing your law firm. DL Marketing creates intelligent, clear commercials that speak directly to potential clients. They provide direct response commercials that trigger immediate results. DLM has experience in multiple areas of advertising for law firms, whether it’s commercial production, rate negotiation, media research and strategies, or providing pre-written scripts for the ad.
Plus, DLM offers better rates than if law firms advertise on their own. It also pays to put your trust in an agency that has knowledge and strategies to apply to your campaign. They have experience creating advertisements for Veterans Disability, Social Security, personal injury, and many other law firms. Not only that, but their TV commercials are professional, tasteful, and stand out from the competition, supplying your firm with the best quality at the best rate.
So let DL Marketing assist you in providing the best content to attract your audience: young veterans.