Mistakes are a natural part of life. But, when you are dealing with trying to market your personal injury law firm, they can be disastrous. Failed marketing campaigns can lead to a lack of clients, which can ultimately be harmful to any firm. Following are some of the most common mistakes personal injury lawyers tend to make when they are marketing their firm. Knowing what they are will help you to avoid them in your future marketing endeavors.
You do not remember that your law practice is a business
Even though you practice law by trade, your firm is still a business, and it is in constant competition with other law firms. To be successful, you need to find the perfect balance of making time for your current clients and building a new clientele.
You do not maximize your social media presence
Someone in your firm needs to spend at least 20 minutes per workday on LinkedIn and other social media sites. You need to have a complete and up-to-date profile. If it is possible, you should also have a professional-looking video as well. Your LinkedIn page should include a summary of your firm that affirms your expertise in personal injury cases. Do not forget about other social media outlets as well. They are great avenues for advertising your firm.
You overpay for marketing services
Overpaying for any marketing service is a good way to lose money. There are many services out there who charge a high price, but do not deliver what they promise. You can take on some of the marketing tasks yourself, or assign those tasks to others in your firm. If you prefer having someone from the outside be responsible for your marketing, that’s fine as well. But, do your due diligence first. Get some good references and find someone who is affordable and also produces positive results.
You do not have an attorney onsite to talk to prospective clients
The nature of a lawyer’s job requires that there is a lot of time spent out of the office. Whereas, that is great for litigating, it does not help to increase the growth of the firm. However, having a lawyer stationed in the office to talk to prospective clients will go a long way in growing the firm.
Knowing commonly-made mistakes in marketing your personal injury law firm is the key to avoiding them. If you have questions or would like more information, please give us a call. We’d be happy to help.