At least 3 million veterans receive disability compensation from the US Department of Veterans Affairs. These men and women have experienced challenges greater than the general population can comprehend, and effectively marketing to veterans needs to account for their unique experiences.
Contingency fee law firms and practices specializing in disability, especially those seeking to reach VA disability cases, have found that working with a marketing specialist, like DL Marketing, has helped them create multi-faceted, targeted plans that have gotten their message to the intended recipients. Marketing firms use expertise and experience to bring the greatest return on invested advertising dollars.
Veterans care about the politics of the country they served. They tend to speak more passionately about hot-topic issues and follow developments in the government much closer than the general population.
How does this affect your disability law firm? Follow the news and trends of many of the specific issues veterans care about – health care, foreign policy, and pensions, to name a few – and weave helpful information about these topics into your marketing campaign..
Be genuine in your campaign, and present compelling, fact-based evidence that not only speaks to the needs veterans are facing but also highlights your solution to meet that need.
A compelling marketing campaign will be unique and stand out from other advertisers. Successful advertisements and plans accurately and creatively capture and differentiate services.
Be respectful, recognizing that veterans have made a great sacrifice. At DL Marketing, we feel it is of the utmost importance to consider veterans’ emotions and feelings when developing advertisements. Good segments should depict, not dramatize, reality and we produce pieces with our friends and family who are veterans in mind.
Research and meet veterans where they are. Know which channels local veterans are most likely to watch on television and the times of day they are tuning in to those programs. Prefer Internet advertising? Check out the top sites veterans are visiting. This in-depth research is an essential component that DL Marketing integrates into campaigns developed for disability attorneys and contingency fee law firms who choose to partner with them to advertise their services.