Facebook and other social media sites have completely changed the way people communicate and interact with each other. Not only is it a great way to make new friends and stay in touch with old ones, it is also quickly becoming the most effective advertising vehicle the world has ever seen. Facebook marketing for lawyers can be crucial for growing your client list.
Gone are the days of billboards and Yellow Pages ads. These days, it is not only helpful, but essential that firms have a presence on social media. You almost certainly have a personal account already and probably have one for your firm as well, but without proper usage and management, any advertising done via Facebook could be wasted. Here are the three most important things to keep in mind when marketing your firm on Facebook.
1. Your Posts
Facebook posts for businesses are not as simple as the funny quotes or cute photos you would post on your personal account. They will define your firm in the minds of possibly millions of people and should be appropriately considered.
– Images are important, as they will be much more likely to draw the attention of passers-by.
– Entertaining posts will draw more attention, but you should always favor professionalism over entertainment.
– Post frequently. It is important that people see your page as active and engaging, so posting at least two or three times a day is important.
2. Your People
You need to clearly define who your firm needs to reach with its Facebook advertising. Pages with well defined goals and audiences will always be more successful than those without.
Facebook also offers useful tools to help you narrow and reach your target audience. Facebook Ad Optimizer is very helpful in ensuring you get the most out of your ads. Facebook Reports help you keep track of your advertising performance, so you can make adjustments when not reaching goals.
3. Your Policy
Before you begin using Facebook to market your firm, it is important to lay out a social media policy for your partners and employees. Not having a policy in place can cause worlds of problems in both the cyber world and the three dimensional one.
Facebook marketing for lawyers should also be a team effort. You do not want to rely on one person to be responsible for the entire firm’s social media presence. Get input from the whole team for the firm’s Facebook page and posts. You will also want the interaction of as many people as possible in order to grow your web presence.