The process of applying for Supplemental Security Income (SSI) or Social Security Disability (SSD) proves overwhelming for many claimants. Navigating the application, required documentation, interviews, appeals and potential hearings on top of the impact of a disability threatens to bury many. Or, they simply give up.
SSI disability attorney marketing (or SSD) gets the word out that you are available to help in these trying times. The Social Security Administration (SSA) acknowledges the right of applicants to representation. In fact, they encourage those applying to not do so alone.
If you offer such valuable services, you are in need. But, making claimants aware of this fact is vital. Otherwise, your help goes unused. You need an SSI disability attorney marketing strategy.
Include these components in the marketing plan for your firm:
Generate Leads
Increasing your attention on new client growth keeps your business booming. A multitude of media options open the door to new leads. Traditional television commercials and billboards provide opportunities to get attention.
And, technology further boosts your efforts in this area. Email marketing campaigns, social media platforms and other Internet-based venues reach large audiences in short periods of time. These efforts are worth your time and dollar investment in SSD attorney Internet marketing strategies.
Serve Clients Well
Word of mouth remains the most powerful marketing strategy. Honoring your word and doing well by current clients increases the likelihood of them passing on a positive referral to friends and family in need of your services.
An occasional contact through email, blog or newsletter keeps your firm in the mind of previous clients. This action makes them aware of your availability should they need additional assistance. With little effort, you reap big rewards.
Access the Internet
As mentioned, the Web boasts great potential for reaching prospects. With smartphone user and the mobile culture on the rise, taking advantage of online advertising opportunities proves wise and effective.
SSD attorney Internet marketing offers cost-effective, time-efficient means of targeting those in need of your services. For instance, social media giant, Facebook, allows fan page and paid advertising which gets your brand and services liked and shared across the Web at minimal cost.
Furthermore, search engine optimization (SEO) techniques get your blog or website noticed by Google and its comrades. And, the more familiar and likable you are to search engines, the more you move up on the results page which puts you in easy view of prospective clients.
While these tips are not comprehensive to creating an SSI disability attorney marketing strategy, they get you started thinking in the right direction. For more insight, ideas and information, contact us at DL Marketing today.