Have you considered using Facebook as part of the marketing strategy for your law firm? If you have not, you should. Although it does not immediately seem like an ideal fit, Facebook is an ideal place for getting more visibility for your firm. But, you cannot simply go into this type of advertising blindly. To get you started in the right direction, here are the answers to some common questions that arise when law firms advertise on Facebook.
How do I increase interest by using Facebook?
Facebook is a great medium for stirring up interest in any business. The trick is to get people to “Like” your page because only people who do so will see your posts in their news feeds. Further, as your “Likes” increase, so will your credibility. The best way to increase your “Likes” is by posting excellent content. If you are looking for a faster way to gain attention, you can run a small, low-cost ad campaign to get the ball rolling.
How do I keep up with the competition?
Facebook is a huge social network. It stands to reason that there will be a lot of competition out there. So, you need to find a way to stand out from the crowd. You can accomplish this by updating your status frequently and sharing your content. Aim for posting something at least once or twice a day.
What kinds of posts should I have?
If you want to attract and keep attention, you need to create posts that are relevant and helpful. Make sure all of your posts have a purpose. Prospective clients love to get free legal information, so you can share your expertise in the field.
Should I use images on my Facebook page?
Without a doubt, the answer to this question is “yes”. Your audience will be more engaged with your content when there are images as well as print on your page. Images will capture people’s attention and keep them interested in your content and will help your firm stand out.
If you have questions about using Facebook as part of your disability law firm’s marketing campaign or would like help getting started, contact DL Marketing today. Our staff is here to help your firm.