Attorney Marketing

What You Should Know About TV Advertising for Disability Attorneys

What You Should Know About TV Advertising for Disability Attorneys

According to one study, the average American watches more than five hours of television a day — until age 65, when most Americans watch more than seven hours of television each day. The return on investment is significant, which is why Entrepreneur magazine notes that “no media outlet reaches more people than television.”

The media outlet offers a variety of different options and price points, which makes it budget-friendly and appealing to businesses of all sizes, but, and more importantly, tv advertising is one of the best ways to reach a new target audience. If you want to improve your ROI, share your message with a broad crowd, and see the results that will grow your business, here’s what you should know about TV advertising for disability attorneys.

● Know Your Numbers
Making your commercial requires money. Before you get started, you should know how much you expect to spend, how much it will cost, and how far you plan to extend your reach. You also need to know the cost of conversion — how much you’ll spend to move someone from prospect to client.

● Know Who You’re Trying to Reach
The effectiveness of any advertising campaign will be dependent on reaching your target audience. If you’re able to put your name and call to action in front of the right audience, you’ll have a much higher return with better quality leads. The best way to find your target audience — look at your current clients. Think about their personal characteristics, their likes and dislikes, and the channels they are watching on the television.

● Know What You Want Your Customers to Do
The most important part of your message is your call to action. In a 30-second commercial, you have to make the most of the time you’ve paid for. Give your audience a clear, compelling reason to pick up the phone and call you. Tell them exactly what to do, how to reach you, and what benefit they’ll receive by taking action.

● Know Who You Want to Help You Reach Your Goals
With so much available technology, some disability law firms are doing their own filming and production. If you want to make the biggest impact with your marketing budget, call a professional marketing firm. DL Marketing has the experience and expertise to take your message and get the biggest response. Contact us today to learn more about getting your disability law firm on television.

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