It is no secret that marketing a business is one of the tops ways to increase business. This strategy is just as important with a niche industry such as personal injury law as it is for any local or national retail store. However, a law firm must approach their marketing strategy a bit differently than other types of businesses. Here are a few creative marketing campaign ideas for your personal injury law firm.
Modern technology is not going away anytime soon. In fact it is advancing quickly. Most people are connected to every aspect of the outside world through their smartphones and tablets. So, if you do not have a mobile-friendly website, you are missing out on a lot of potential business. Take a mobile-first approach to your website and all of your marketing efforts. It is the best way to distribute important content such as newsletters, promotions, and any other information to your desired audience.
Create relevant content
As the saying goes, “content is king”. This adage is just as relevant for personal injury law firms as it is for any other type of business. When you create your content make sure it is geared toward promoting your firm and establishing yourself as an expert in the industry. Writing good content can help you develop your brand and help to solidify your place in the industry. Always keep in mind, though, creating an abundance of content should not mean that you should sacrifice quality of quantity. Always make sure the content you write is relevant, helpful, and has a positive impact.
Use the TV to your advantage
Legal advertising on TV is nothing new. But, it hasn’t gone by the wayside for good reason. It works. Watching television is entrenched in American culture. So, you need to use that fact to your advantage. Keep your advertising local, and try to secure the best television spots possible. TV ads that run in the middle of the night are not as effective as those that run during the day or in the early evening. Approach your TV ads the same way you do your content and website. Keep it relevant and project yourself as knowledgeable.
Having a marketing campaign that reaches the right people and projects the right image is essential in growing your personal injury firm. If you would like help getting your marketing campaign off the ground, contact DL Marketing today. We can help you launch a campaign that will provide superb results.